Operating notes from the cross-border frontier.
Playbooks, frameworks, and analysis on what it actually takes to operate between global talent and the Chinese market. Written by the people who do this work, not the people who watch it.
How the Dual-Entity Model Actually Works — 5 Scenarios
The difference between "Western contracts, native execution" and the alternatives — explained through five real operational scenarios. Not marketing copy.
Read →Three Models for Entering China as a Creator: Pick Your Depth
From "do nothing" to "fully integrated" — what each level requires, what it earns, and what it costs. A decision framework for choosing how deep your China presence should go.
Read →How to Enter China as a Creator: A Step-by-Step Playbook
From account verification to long-term monetization — the operational blueprint nobody outside China actually publishes. Five distinct workstreams, with the hidden first step that most creators never see coming.
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